Episode 52

Navigating marketing options and the 70:30 principle

Jason and Chris sort through marketing options (print, digital, word of mouth), how to judge return, and why the 70:30 principle keeps you in your strengths.

Published November 16, 2022
Length 58 minutes
Host Jason Kempf

What you will take away

Define your marketing goal before spending
Market in a way that fits who you are
Aim for about 70 percent of your time in your strengths

Listen to this episode Subscribe to the podcast

Keep listening

More episodes.

Episode 53 · 50 min

Dealing with hurt and the value of mentors: Jordan Asbury

Jordan Asbury shares how he grew Mia's Home Security without debt or contracts, what he learned from his early mentors, and a painful lesson about...

Episode 54 · 50 min

Overcoming 'no': perseverance and clear purpose with Dave Barnett

Jason and Chris unpack the five circles of influence, then Dave Barnett shares how a first rejection from Christian Brothers Automotive became a yes...

Episode 50 · 59 min

Redemptive stories, big vision, and determination: Cody Johnson

Cody Johnson tells how a racing career ended at 18, followed by failed schools, homelessness, and a hard job, before he started a mobile oil change...